About Us

Why: Sourdough changed our lives and we wanted to share the passion.

Virtue was born when our founders discovered that sourdough bread (and pizza) didn’t give them the digestion issues that had prevented them from enjoying bread for many years. This, added to an inherent love for entertaining friends with beautiful food and outdoor cooking, meant that over Christmas 2020 Virtue’s ready made sourdough pizza dough was launched online to the domestic market.

Almost immediately we began to attract interest from mobile caterers and pubs, who loved the idea of top quality frozen pizza dough, which took the hassle away from service, but didn’t compromise on product quality.

In June 2021 we joined forces with Blackdown Growers, a long-established salad and herb producer, with an excellent food operations network, and this meant that we could broaden our product range and scale up our operations.

How: Fast, flexible and easy.

Customers within a 50-mile radius of our Leamington base are seved with our own vehicles, with a weekly delivery day as standard.

Further afield, we use DPD’s excellent overnight food courier service to offer a next day service for orders place before 12pm, to the majority of mainland UK apart from Northern Scotland. Orders can be placed at any time of day or night on our website, where you can choose your preferred delivery date. This means that not only can customers have an order very quickly, but they can also plan ahead and book in deliveries ahead of time for planned events.  

What: Our focus is natural, authentic, British-made products.

We serve pizza products the mobile, pub and events pizza market with UK made products of great quality and authenticity. Ready made pizza doughballs, par-baked bases and a range of authentic toppings. We are very pround that the vast majority of our products are made in the UK.

website bannner 1920 × 1080px

In addition, we also utilise our excellent distribution network to provide other specialist food products to the UK farm shop and deli market – our Liquid Herbs range being a real hit since its launch in Autumn of 2021.

Organic Liquid Herbs